Our team.

  • Founder / Creative Director

    Jamie Rudd is an award winning Creative Director and lover of the outdoors who finds inspiration in adventure and storytelling. With 20+ years’ experience in the creative industry, he has worked for multiple design agencies across a variety of design disciplines and media. In 2011 he set up his own brand consultancy with a simple goal in mind – to deliver creative solutions with substance and integrity.

    Following a life-changing car accident in 2018, Jamie founded SoulKind – a printed book series which explores how we can be resilient and overcome adversity or trauma to thrive again by adapting the right mindset.

    Now Jamie's mission is to pay back the help and kindness he received by supporting others at a vital time in their own recovery journey through the SoulKind community interest company.Description text goes here

  • Director / Photography lead

    Dave Z has been a paramedic for over 11 years, witnessing the very best and worst life has to offer, understanding more than most that life is short. Recently, he has taken a step away from the Ambulance service to focus on his passion for photography and adventure, finding joy and comfort in capturing people's spirit and the love found in all aspects of day to day life.

    Dave and Jamie met somewhat serendipitously late in 2023 whilst trekking the Himalaya and he has been the SoulKind photographer in chief ever since.

  • Dr Julian Thompson is a Consultant in Intensive Care, Clinical Director of the Severn Major Trauma Network, Associate Professor at the University of Stavanger, Norway, and a Critical Care Doctor for the Great Western Air Ambulance.

With an extensive PR career to draw upon, Sarah is a communications strategist, trainer, and copywriter who helps organisations explain complex things simply, developing messages that people can understand and get behind. She’s also vice-chair of trustees for the Friends of Westonbirt Arboretum, and occasional volunteer wildflower-seed-harvester for Cotswolds National Landscape.

Sarah Bryars

Mike is the lead film producer at SoulKind Studios, living and breathing short films and documentary storytelling. His work captures impactful human stories with clarity and heart — connecting people through shared experience and inspiring meaningful change.

Michael Shaw

Our mentors.

Darren is an adventurer, speaker, and resilience specialist. Following a life-changing spinal cord injury, he has become one of the UK’s leading adaptive athletes — completing world-first expeditions and inspiring thousands with his perspective on courage, mindset, and human potential.

Darren Edwards

Jo Bradshaw is an expedition leader, mountaineer, and resilience coach. Having climbed the Seven Summits — including Everest — she uses her experience of fear, failure, and perseverance to help others build confidence, capability, and a stronger mindset.

Jo Bradshaw

Our partners.