SoulKind team.

A man with a beard, wearing a gray beanie and a blue shirt, is outdoors in a wooded area holding a cup.
A smiling man wearing sunglasses, a gray cap backwards, and a black athletic shirt with a backpack. He is outdoors in a natural setting with green trees and hills in the background, carrying a camera on his shoulder.
A smiling man with short, wavy brown hair, wearing a black jacket, outdoors near snow and rocks.

  • Founder / Creative Director

    Jamie Rudd is an award winning Creative Director and lover of the outdoors who finds inspiration in adventure and storytelling. With 20+ years’ experience in the creative industry, he has worked for multiple design agencies across a variety of design disciplines and media. In 2011 he set up his own brand consultancy with a simple goal in mind – to deliver creative solutions with substance and integrity.

    Following a life-changing car accident in 2018, Jamie founded SoulKind – a printed book series which explores how we can be resilient and overcome adversity or trauma to thrive again by adapting the right mindset.

    Now Jamie's mission is to pay back the help and kindness he received by supporting others at a vital time in their own recovery journey through the SoulKind community interest company.

  • Director / Photography lead

    Dave is a documentary photographer and lover of the outdoors, driven by a respect for people, story and lived experience. After more than 12 years as a paramedic, he witnessed both the fragility and resilience of life, a career that ultimately led him to step away from the ambulance service due to post-traumatic stress.

    With the support of therapy and those around him, Dave worked through that chapter of his life, gaining a deeper understanding that time is precious and connection truly matters. Now focused on photography and adventure, he uses honest storytelling to capture the human spirit in all its forms, rooted in empathy, recovery and resilience.

    Dave met Jamie serendipitously while trekking in the Himalaya in late 2023. United by a shared belief in resilience, creativity and the power of story, he has been SoulKind’s Photography Lead ever since, documenting the journeys, people and moments that define the SoulKind community.

  • Dr Julian Thompson is a Consultant in Intensive Care, Clinical Director of the Severn Major Trauma Network, Associate Professor at the University of Stavanger, Norway, and a Critical Care Doctor for the Great Western Air Ambulance.

Smiling woman with glasses and blond hair wearing a floral shirt outdoors.

Sarah is a communications strategist, trainer and copywriter who helps organisations explain complex ideas clearly and confidently. With a long PR career, she also volunteers as a wildflower seed-harvester for Cotswolds National Landscape.

sarahbryars.co.uk

Sarah Bryars

A young man with a beard wearing a dark green baseball cap and a gray t-shirt, looking into the distance outdoors.

Mike is the lead film producer at SoulKind Studios, living and breathing short films and documentary storytelling. His work captures impactful human stories with clarity and heart — connecting people through shared experience and inspiring meaningful change.

Michael Shaw

A man with dark curly hair, a beard, and blue eyes, wearing a dark brown sweater, sitting indoors in front of a white fireplace, with a wooden bookcase in the background.

Adam is sub-editor of the SoulKind books, bringing clarity, craft and sensitivity to every story. A writer and explorer, he helps shape contributors’ voices with care, ensuring each piece is authentic, engaging and true to the SoulKind ethos.

adamweymouth.com

Adam Weymouth

A man in a blue checkered shirt sitting on a dark gray couch in front of a white brick wall.

Pete Barty is a counsellor and performance coach supporting SoulKind’s mentor-led adventures with therapeutic guidance – helping beneficiaries build confidence, emotional resilience and supporting them in moving forward with purpose.

Pete Barty

A woman wearing a knitted gray beanie and glasses, squinting into the sun with her hand raised to her forehead, outdoors with a clear sky and green landscape in the background.

Julie is the integral administrative cog at SoulKind, keeping systems running smoothly and supporting every project with care, clarity and consistency. Her organisation and behind-the-scenes dedication help ensure SoulKind delivers meaningful work with impact.

Julie Rudd

A woman with glasses and dreadlocks sitting at a table, smiling, and holding a white coffee cup. There is a potted orchid plant, an open notebook, pens, a smartphone, and a small plate on the table.

Debbie is a safeguarding specialist supporting SoulKind with expert guidance across trauma-informed practice, participant wellbeing and risk management. Her experience ensures every programme is safe, ethical and grounded in care for those taking part.

debbieinnessafeguarding.co.uk

Debbie Innes

SoulKind mentors.

A woman hiking through a grassy countryside with hills under a cloudy sky, carrying a blue backpack and using trekking poles.

Jo Bradshaw is an expedition leader, mountaineer, and resilience coach. Having climbed the Seven Summits — including Everest — she uses her experience of fear, failure, and perseverance to help others build confidence, capability, and a stronger mindset.

Jo Bradshaw

A man with a beard and curly hair wearing a black cap with a logo, a black puffy vest over a gray hoodie, and sitting outdoors in a park with grass and trees in the background, smiling.

Darren is an adventurer, speaker, and resilience specialist. Following a life-changing spinal cord injury, he has become one of the UK’s leading adaptive athletes — completing world-first expeditions and inspiring thousands with his perspective on courage, mindset, and human potential.

Darren Edwards

A man sitting outdoors on a grassy hill, wearing a gray hoodie, colorful sneakers, and a cap, with a contemplative expression.

Andrew “Cotty” Cotton is one of the world’s foremost big-wave surfers, who guide others through lived- experience. He shares the mindset, resilience and grounded wisdom forged in the ocean.

Andrew Cotton

Our partners.

Logo for Forest Project 2025 with gray text on a light gray background